PROJECTS

I’m a Digital Media Artist & UX Designer with over a decade of experience working on and successfully completing various digital media projects - ranging from VFx for Disney & Marvel Films to Motion Graphics for TV advertisements and films to designing and managing websites.

My experience and keen interest in Story-telling, Digital Media, Customer Relations, Design and Technology led me to my Post-Graduation in ‘Interactive Media Management’ at George Brown College, Toronto.

Over the years working with different digital media products has helped me develop a strong product sense while at the same time being an astute consumer of digital technology and media has honed my user advocacy skills. I believe user research is at the heart of any product design as it helps us set the expectations and metrics to hit while assisting with user testing. With empathy and compassion for the user we can achieve the most user-centered design for any product.

As a UX Researcher and Designer I understand the importance of human psychology & behavior, broad & narrow research, data & analysis, planning & presentation in any media related project - be it an app, website, video, or an event.

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I sometimes moonlight as DJ for my love for music. I enjoy Football (Soccer) and BBQs in Summer. I love spending time with my spouse, family & friends and my cat Morpheus.