Mc Donald's Logo Motion Design
Project Brief
Project produced under an independent contract with a design consultant. The objective was to create an animation for the Mc Donald’s Logo for web and digital on-screen graphics.
Design Brief
Create an animation for the Mc Donald’s logo while staying within the aesthetic values of the brand. The animation should be such that it could be used as a digital on-screen graphic at the end/beginning of a video advertisement and as an animation for web applications.
Colors: Brand colors (Red + Gold) + Black + White
Note: Please refer to the provided Brand Style Guide
Animation length: 2-5 seconds
Project Length: 2 weeks
Deliverables:
-
Video of the animation in uncompressed format (.mov or .avi)
-
Video of the animation in Compressed format (.mp4)
-
High-quality and low-quality web version of the animation (.gif) in loop format
The final cut of the videos will be delivered in a widely used format or formats in both high definition (suitable for screening) and lower resolution (suitable for uploading to and easy viewing on the web)
Final Deliverable
Animating one of the most iconic logos was as exciting as it was daunting. I started with researching the company brand values, history and aesthetics.
Mc Donald's Brand Values
Colors of Mc Donald's Logo
Mc Donald's Brand Values
Once I felt familiar with brand aesthetics and design, I moved on to brainstorming ideas for the animation.
I decided to go with a clean design and smooth animation and came up with the following storyboard
For the production process I used Adobe Photoshop, Illustrator, After Effects and Cinema 4D
Below is a breakdown of the production process.
Finally, I decided to create a few variations with different background colors (Red, Black) and variations in render quality with one of them having color gradients in gold and the other one with flat solid gold color