CASE STUDY
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Political & Social satire platform based in India with a target audience of ‘Digital Generation’. The platform aims to make politics/social issues easier to digest
Researched past content to study the content creator and the audience to create a baseline to start from
Researched and analyzed current content and audience based on Audience Analytics data
Assessed the gaps in current ads strategy to identify and target research projects to tackle and influence the direction of content development and monetization
Analyzed the Market Research and Content Analytics data to develop new ideas for content creation and promotion
Designed promotional campaigns to launch across multiple social media platforms to attract the audience to the primary source - YouTube
Created guidelines for Brand Safety Analysis and Google Adsense based on the YouTube Community Guidelines
Developed and implemented content creation strategies to increase viewership
Developed strategies to build brand loyalty and make them proponents of the product
Developed new streams of revenue through merchandising. Assisted in designing it.
Increased ‘subscriber to monetization’ ratio
Hiring and Team building strategy for future expansion